Viamedici and BIRKHÄUSER - Driving the Power of Print

There are a lot of printing plants in Switzerland. But if Switzerland’s global players in the food, pharma, chemistry, or industry sectors need their packaging, labels, catalogues, or brochures printed, BIRKHÄUSER + GBC is always one of their first choices. It therefore makes sense that the enterprise of the BASLER ZEITUNG MEDIEN has now opted for the standard software solution EPIM (Enterprise Product Information Management), by market leader Viamedici, to realize product information management (PIM) and cross media publishing (CMP):

Most of the customers of BIRKHÄUSER + GBC are internationally positioned, medium-sized companies and groups that now benefit from a widely expanded range of services offered prior to conventional printing production. From the planning to the finishing of e.g. catalogues, packaging, or labels, company-wide cross-media data management and an automated master copy creation process allow them to save more time and money than they could through cost savings in the actual printing process. Moreover, many companies want to be able to realize offline and online publishing from a single central database, without the usual media disruption.
In other words: BIRKHÄUSER + GBC support companies in optimizing their entire product communication process chain, while taking their sales and marketing strategy into account. This generally enables significant quality and efficiency improvements. Viamedici’s EPIM is custom-tailored to fit the components of the existing IT architecture and realize systematic process support. It creates an environment with a user-friendly, web-based interface that allows users to enter and maintain product, marketing, or company data centrally, irrespective of their company location or language. Applying various automated functions, this data can then be used for cross-media publishing. In addition to the automated pre-press process, the CRM system, the online shop, Internet and intranet applications are also provided with all relevant product information via interfaces.
Florian Landolt, responsible for Information Automation at BIRKHÄUSER + GBC, summarizes: "Together with Viamedici we want to foresee and meet customer’s requirements and desires beyond the print medium. We understand Web2Print, PIM, MAM, CMS, ECM, etc. as developments that resulted from companies’ requirements. Information automation provides a huge potential in this respect. So, for us, it’s all the more important to have a partner that is accepted by our customers from the start, and that’s a partner with an excellent product and with references from companies of similar size."

About BIRKHÄUSER + GBC

For more than 125 years BIRKHÄUSER + GBC AG , an enterprise of BASLER ZEITUNG MEDIEN, has been providing cutting-edge technology and expertise in the field of offset, letterpress and flexographic printing as well as silk-screen and digital printing. Customers in Europe thus benefit from optimal quality at competitive prices. The company’s wide range of products and services covers periodicals, business reports and books, labels and packaging, package enclosures and safety products, forms and catalogs. Not only Switzerland’s global players, but also numerous renowned customers from different European countries rely on Swiss knowledge and expertise in the field of technically complex and demanding production processes for mass circulation. Apart from using high-quality equipment and investing in highly skilled employees, BIRKHÄUSER + GBC has always identified the key trends in the printing industry, driving future growth.